Be carefull, you'll poke an eye out!!
What's the point, by gum
AN advertisement which features a man with elongated nipples could be pulled from TV screens in days.
The plug stars a beachgoer whose nipples miraculously grow after he tries Mentos chewing gum.The Advertising Standards Board said complaints from disgusted viewers started as soon as the ad was screened at the weekend.
The ad's star uses his new appendages to catch frisbees, press lift buttons and even spin discs on a DJ's turntable - while a bevvy of admiring bikini-clad girls look on.
"As soon as the advert went to air we received a number of complaints about its content, regarding inappropriate sexual references and claims that it was discriminatory to both men and women," ASB chief executive Fiona Jolly said. "The advert is being rushed on to the agenda of the next meeting of the board this week."
The ASB can ask Mentos to withdraw or edit the advertisement. Although the board's decisions are not legally enforceable, it has a 100 per cent record of compliance among advertisers.
Mentos Ice brand manager Juliette Toolin said the advertisement was intended to be "light-hearted".
"It's simply a tongue-in-cheek and humorous way of telling people about our product," she said. "We thought we might get some sort of reaction but we don't believe this is offensive."
She said a few viewers had complained directly to the company.
